Biroti Steady™
Biroti Steady™
Pick each one
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[XX]-day returns · Sizing help before you buy
Biroti Steady™
Wireless. Seamless. All day.
Finding your size
[Size range: TBC. Add the US and UK conversion table here — they are different systems and one chart will not cover both markets.]
Measure snug under the bust and again across the fullest part, both in inches, with a soft tape and no bra on. If you land between two sizes, [recommendation: TBC once the supplier confirms how the fabric relaxes].
Fabric and care
[Fabric composition: TBC. Confirm the exact percentages with the supplier before publishing — this is also what has to appear on the care label in the US, UK and CA.]
The cups are moulded and sewn in, so nothing shifts, folds or disappears in the wash. There is no insert to take out and nothing to put back.
[Wash instructions: TBC.]
Shipping and returns
[Ships from X. X to X business days to the US, X to X to the UK and Canada. Worldwide shipping available. Free over $X.]
[XX days to return. Sizing is the hardest part of buying a bra online, so if the fit is off, tell us your measurements and we will help you get it right.]
Questions
Will it show under a fitted top?It is seamless and the cups are moulded, so there is no edge to print through. That is the whole point of the construction.
Can I take the padding out?No, and that is deliberate. Removable pads are the ones that crumple in the dryer and come back a different shape. These are sewn in.
Is this a posture brace?No. It is a bra designed for people who sit for a living. It is not a medical device and it does not make medical claims.
Can I wear it to the gym?[Support level: TBC. Do not claim high-impact support until the supplier confirms it.]
You didn't sleep wrong. You've been sitting like that since 9am.
Four o'clock, and you want it off.
You know the hour. Your shoulders have rolled forward, your neck is doing something it shouldn't, and somewhere under your shirt there's a wire making its case. You've been at the same screen since nine. Nobody designed anything you're wearing for that.
Biroti is a bra for the sitting hours. No wires, no seams, moulded cups sewn in so nothing shifts. Put it on at seven in the morning and the first time you think about it is when you take it off.
If you want something for a spin class, this isn't it. If you want something you forget you're wearing between breakfast and bed, keep reading.
Four decisions, and nothing else.
Most bras are a pile of compromises: a wire for shape, a seam for structure, a pad you can take out because the shape was never quite right to begin with. Every one of them is a thing that can dig, print or crumple.
We took them out. What's left is four decisions that all point the same direction — something you can wear for the length of a workday without negotiating with it.
Getting the size right
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Step 1
Measure
Soft tape, no bra on. Snug under the bust, then across the fullest part. Two numbers in inches, and you're done with the hard part.
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Step 2
Match
Take your two numbers to the size chart. US and UK sizing are not the same system, so use the column for where you are, not the one you're used to reading.
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Step 3
Wear it a full day
Not two minutes in front of the mirror. A whole workday, in the clothes you actually wear to work. That is the only test that tells you anything.
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Step 4
Tell us if it's off
Send us the two numbers and what felt wrong. [Exchange and return terms: TBC — fill this in before launch, it is the single biggest thing standing between a visitor and the button.]
One bra. The whole day.
Most bras are designed for a moment: the meeting, the dress, the workout. This one is designed for the stretch in between, which is where almost all of your life happens.
Nine to five, and then some.
The workday doesn't end when the laptop closes. It ends somewhere around the commute, the shop, dinner and the bit of evening you get to keep.
Wireless and seamless is not a comfort feature at hour two. It's the difference between a day you finish and a day you endure.
The top you wanted to wear.
Fine knits, fitted shirts, anything pale, anything with a bit of stretch. The clothes you put back on the hanger because of what was showing underneath.
No seams across the cup and nothing rigid at the edge. It reads as skin rather than as underwear.
One on, one in the wash.
Nobody owns one bra. You own the one you reach for and a drawer of ones you don't, and the good one is always in the machine on the morning you need it.
That's the whole argument for two. Three is for people who would rather not think about laundry at all.
Three ways to get through a workday.
An underwire t-shirt bra looks right and stops being comfortable by mid-afternoon. A posture brace is built for your back and looks like it. Biroti is the third option: built for the sitting hours, and made to disappear under your clothes.
| Biroti | Underwire t-shirt bra | Posture brace | |
|---|---|---|---|
| Nothing rigid digging in after six hours | |||
| Invisible under a fitted top | |||
| Pads that can't shift or bunch in the wash | |||
| Meant to be worn all day, every day |
Made for the hours you sit
Underwear gets designed for occasions. The dress, the date, the workout. Meanwhile most of a life is spent in a chair, in front of a screen, in clothes nobody is photographing.
Biroti exists for that part. Not a medical device and not a novelty — a bra for the longest, least glamorous, most ordinary hours of your week, made well enough that you stop noticing it.
Not a brace. Not your mother's beige bra. Not built for a spin class you're not taking.
Give it one real workday.
You can't tell from a photograph whether a bra will still be comfortable at four in the afternoon. You can tell after one day of wearing it.
[XX days to decide. Terms TBC.] If it isn't right, tell us the two measurements and what felt wrong, and we'll sort it.