Your shoulders have been like that since 9am.

Biroti makes one thing: a wireless, seamless bra built for the seven hours nobody designs for. No wires to dig in by mid-afternoon, no seams to print through a fitted shirt, and cups sewn in so nothing comes out in the wash.

Find your size
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    No wires

    Nothing rigid between you and eight hours in a desk chair. No red line under your bust when you finally take it off.

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    No seams

    Nothing to print through a fitted shirt or a fine knit. Under clothes it reads as skin, not as underwear.

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    Pads that stay put

    Moulded cups, sewn in. They can't fold over in the wash or come out in the dryer, because they never come out at all.

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    Made for the long sit

    Breathable fabric, designed for a workday rather than a workout. Desk, commute, dinner: the same bra for all of it.

    Meet Biroti. A bra for the sitting hours.

    Underwear gets designed for occasions: the dress, the date, the workout. Meanwhile most of a life happens in a chair, in front of a screen, in clothes nobody is photographing. That stretch is what this was built for.

    Wireless, seamless, moulded cups sewn in, breathable fabric. Four decisions, all pointing the same way — something you put on at seven in the morning and stop thinking about until you take it off.

    Sold in packs of one, two and three. [Pricing: TBC.]

    Choose your pack

    A day in it.

    • Seven in the morning. You put it on once.

    • Under a fitted shirt. Nothing to see.

    • Four in the afternoon. Still there, still fine.

    • Out of the wash, the same shape it went in.

      Three ways to get through a workday.

      An underwire t-shirt bra looks right and stops being comfortable by mid-afternoon. A posture brace is built for your back and looks like it. Biroti is the third option.

      Choose your pack
        Underwire t-shirt bra Posture brace
      Nothing rigid digging in after six hours
      Invisible under a fitted top
      Pads that can't shift or bunch in the wash
      Meant to be worn all day, every day

      Made for the hours you sit.

      Biroti exists for the longest, least glamorous, most ordinary hours of your week. The ones spent sitting, in front of a screen, in clothes nobody is photographing.

      Not a brace. Not your mother's beige bra. Not built for a spin class you're not taking. One bra, made well enough that you stop noticing it.

      Find your size

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      [XX]-day returns

      Wear it a full day first. Decide after.

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      Sizing help before you buy

      Send us your two measurements and we'll tell you which size to order.

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      Worldwide shipping

      [Delivery times and free shipping threshold: TBC.]

      Give it one real workday.

      You can't tell from a photograph whether a bra will still be comfortable at four in the afternoon. You can tell after one day of wearing it.

      [XX days to decide. Terms TBC.] If it isn't right, tell us the two measurements and what felt wrong, and we'll sort it.

      Choose your pack